As a national agency, which operates by international standards, we use all commonplace media research services and software. These are industry standards we adhere to.
Moreover we call ourselves ‘media plus’ agency for a reason. Nostra Communications offers own in-house media technologies and tools. These know-hows give a competitive advantage to our clients.
PS But we always remember that technology is lifeless without a human touch.
Nostra Media developed a tool for modelling a nationwide advertising campaign on a regional scale. By proving the strategy on a test market, the risks and costs of brand promotion could be lowered. Besides this technology helps measure media weight of TV advertising campaign in towns not included in peoplemeter panel.